Category Archive for "Marketing studies"

Social strategy is a new priority for retailers

March 17, 2015

“66% of retailers said they have a social strategy in place in 2014” (Retail TouchPoints research) When used effectively, social media can help retailers generate buzz and even boost presence online and in-store traffic. Tag’by is THE solution to engage…

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Social Customer Experience

March 9, 2015

Research indicates “the gap between consumer’s expectations and what brands are delivering remains wide, making social and mobile critical components for brand strategies”. Consumers expect to shop accompanied by their social network, to access content on their devices, and want…

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New customers
Engagement in stores
Positive feedback